The Big Mac was lost in a sea of gourmet, bespoke, conflict-free, organic, free-range burgers and couldn’t compete. Most millennials had never even tried one. We had to own what made the Big Mac special, it’s confidence.
So we created Big Mac jandals. 6.7 unapologetic centimetres of height and 8 layers of cushiony goodness, it made a bold fashion statement and was proud of who it was - just like those who’s burger of choice is a Big Mac.
