Speight’s was the southern man’s beer. The trouble is not many of us are actually southern men. We needed to reinterpret their tagline ‘Good on ya, mate’ to show the lengths you’d go to for a mate without settling into any of the old cliches of beer advertising.
Off the back of the tvc we let people thank their mates for helping them out with beer. A microsite let people personalise the iconic Speight’s label to include their mate’s name and a reason for the gift.
