Over 40% of Auckland’s homeless live in cars. They’re the ones we don’t see, or help.
To put people in their shoes, Lifewise created The House of Cars, bringing attention to their programme of renting homes for those in need, while taking on all the risk for the landlords.
Inside people could experience the fear and discomfort of sleeping in a car, in an immersive experience that we also recreated online.
Over 150,000 people viewed the structure in the flesh. There was a 400% increase in enquiries from homeowners. Most importantly, it created the opportunity to house up to 100 families.